There's no bigger prize than sharing

Lotería Nacional: There's no bigger prize than sharing

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Lotería Nacional: There's no bigger prize than sharing

In Spain, the atmosphere of the Christmas season and the Christmas National Lottery are deeply intertwined. The central piece, a 150-second story runs as the epicenter of the campaign and interconnects all the other stories (9 in total). In the first inst

Shutter billboards

Carulla: Shutter billboards

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Carulla: Shutter billboards

Supermarkets Carulla needed to communicate in a different way and with a very limited budget, that several of their stores have 24 hour service. They found a unique medium to deliver this message. The closed night-time gates of several businesses were tur

Good Music Is A Human Right

Studio Brussel: Good Music Is A Human Right

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Studio Brussel: Good Music Is A Human Right

"Good Music is a human right" says Studio Brussels, a belgian radio station. Not like in the North of Korea where this couple has to listen 24/7 to "You're Beautiful" from James Blunt. See what happens if they put on another song..

Magic

Quebec City Magic Festival: Magic

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Quebec City Magic Festival: Magic

To promote the Quebec City Magic Festival, the festival and Lg2, pulled a trick on the streets. While a guy was billboarding the posters of the festival, suddenly the mop started to float in the air. Passengers didn't know what was happening.

Kings and Queens of the Court

TSN: Kings and Queens of the Court

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TSN: Kings and Queens of the Court

TSN, the official Canadian broadcaster of the US Open tennis tournament wanted fans to watch it on their channel. With 15.000 tennis balls they created a great billboard and brought the message exactly where it should be, to the tennis court.

Seat Covers

KLM: Seat Covers

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KLM: Seat Covers

The Cover Greetings campaign gave people the chance to leave a personal message on the headrest of the seat occupied by a friend or family member onboard a KLM flight. Schiphol and KLM together ensured that the personal message would be placed on the righ

Better tomorrows

SickKids: Better tomorrows

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SickKids: Better tomorrows

These are the first five spots for SickKids' Better Tomorrows campaign. In total it features 45 spots over 45 consecutive days telling the amazing stories that happen at the hospital every single day.

Christmas Eve 1914

Sainsbury's: Christmas Eve 1914

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Sainsbury's: Christmas Eve 1914

Christmas is early again this year. This new commercial called "Christmas Eve 1914" was just launched by Sainsbury's. The ad was inspired by an extraordinary event of the First World War: the Christmas Truce of 1914.

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