To raise awareness for alzheimer these erasers were send out to local politicians and other institutions. Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website.
Alzheimer New Zealand: Eraser12
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Details
- Date: 1 July 2010
- Industry: Non-profit
- Media type: Ambient, Direct Marketing
Credits(add credits)
- Agency: Colenso BBDO, Auckland
- Country: New Zealand
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