Movie 2012: Flooding the subway
Posted by Rindert Dalstra - Category: Ambient- Company: 2012
- Agency: Espaço/Z, Rio de Janeiro
-
Country:
Brazil
The film “2012” will be in theaters on November 13, 2009. The film explores the idea of a global doomsday event coinciding with the end of the Mayan Long Count Calendar.
To promote the film in Brazil they covered the subway Cantagalo in Rio de Janeiro with a 45 m² banner of simulation of a flood on each side. Too bad that they did not cover the ceiling as well…


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