Creative Criminals

iStrategy

AICMED: Meltdown

Posted by Bert Callens - Category: Ambient, Awards

9 comments

This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’



AICMED: Meltdown, 1.7 out of 5 based on 59 ratings

9 Comments

Guido on

The only thing that’s melting down is the brains at Ogilvy.

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Francesco on

the same old story: anything but speak about me. Do you have sounding evidences of AGW? I’m so tired of this sort of politically correct creatives. Please hand off by youth. You are negative.

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Max on

Are you crazy? There is no scientific evidence that climate change is caused by human activities! Do you have a head just to separate your ears? Worst idea in the whole story of Adv campaigns…

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Giuliano on

shame, frighten the children with the ice cream!!

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Francesca on

Ogilvy and Mather, please, stop global misinformation.

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Maurizio on

I’m not sure they are such “non profit” people.

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Yana on

Sounds like the whole GW movement took the path to a tragic end… it was time. Come to Siberia to taste global warming… :)

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Lorenzo on

As most grown-ups cannot believe this rubbish anymore, let’s try to keep children under pressure. Pathetic!

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Alex on

Let the children alone! And, for once, let the ex-colony be wiser and smarter than the UK, where this sort of terroristic campaign was enforced on poor children by the dying labour government. Embrace good science and truth, ditch ideology!

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