This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’
AICMED: Meltdown20
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Details
- Date: 16 July 2010
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: Ogilvy & Mather
- Country: India
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