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Asics: Boots against racism

Posted by Rindert Dalstra - Category: Ambient
  • Company: Asics
  • Agency: Babel
  • Country: Brazil Brazil

1 comment

Soccer has become the stage for recurring racist demonstrations. Asics created a way to get this problem under the attention. They chose soccerplayer Loco Abreu to wear a white and black soccershoe during a match. Watch the video to see the result.



Asics: Boots against racism, 4.6 out of 5 based on 25 ratings

1 Comment

Ricardo Chester on

Tks for the post. Just an important information. The agency has created this work is Babel, São Paulo. Have a great week.

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