Everybody knows them, you probably had them when you were a child: Toy Soldiers. Building armies and let them fight each other while making funny ‘beatbox’ noises.
Well, UNICEF does it again…
They thought of a clever direct mailing action. a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers.




Company: Unicef
Agency: Youth & Rubicam, Johannesburg
Country: South Africa

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