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British Airways: Barcode reader

Posted by Sander Janssen - Category: Ambient, Direct Marketing
  • Company: British Airways
  • Agency: AgeIsobar
  • Country: Brazil Brazil

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What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.



British Airways: Barcode reader, 4.2 out of 5 based on 24 ratings

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