CALM: Landmines are still a problem
Posted by Rindert Dalstra on December 8, 2009 1 comment
In 89 countries walking on a mine is still a routine. Ketchup sachets were used to demonstrate the horrific nature of the invisible weapons. As you tear open the sachet you also rip through the child’s leg and the ketchup inside will pour out like blood.
Company: CALM
Agency: Publicis Mojo
Country: 
New Zealand
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December 19, 2009
Fraaie kunst! Nu nog verspreiden via alle frietzaken in Europa voor de bewustwording…