Creative Criminals

iStrategy

Carling: Be The Coach

Posted by Rindert Dalstra - Category: Ambient
  • Company: Carling
  • Agency: Ogilvy
  • Country: South Africa South Africa

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Carling empowered people to become the coach for the two main South African football teams; The Kaiser Chiefs, and The Orlando Pirates. All people needed to do is vote for their players / relevant positions via their phone, using unique codes found on bottles of Carling Black Label.



Carling: Be The Coach, 4.6 out of 5 based on 16 ratings

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