Casa Do Zezinho: Half For Happiness
Posted by Rindert Dalstra - Category: Ambient- Company: Casa Do Zezinho
- Agency: AlmapBBDO
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Country:
Brazil
Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.
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