This baggage collection belt in the air port is turned a into a giant roulette wheel at Venice Marco Polo Airport. The slogan ironically says “Keep playing“. People spend about 10 to 15 minutes waiting at the belt for their luggage. Meanwhile they can guess on which number their piece of luggage will land.

According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport.



Company: Casino di Venezia
Agency: Adcom
Country: Italy

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