50 Swiss francs save a person’s sight who is blind because of cataracts. Christoffel Blindenmission commissioned a light artist to dramatize emotionally what a 50-franc-bill could do. So he created 50-franc-bills that showed faces of real patients in their shadows, when light shone on them.
Details
- Date: 13 December 2013
- Awards: 1
- Industry: Non-profit
- Media type: Online content
Credits(add credits)
- Agency: Wirz BBDO, Zurich
- Country:
Switzerland
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!