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CEPF: Chopstick Tree

Posted by Rindert Dalstra - Category: Ambient
  • Company: China Environmental Protection Foundation
  • Agency: DDB, Shanghai
  • Country: China China

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Every year Chinese consumes 45 billion pairs of disposables wooden chopsticks which equal around 25 million trees.

Over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai were recovered to create a 5-meter-high-chopstick-tree. Through the fallen chopstick-tree, they alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.



CEPF: Chopstick Tree, 4.8 out of 5 based on 19 ratings

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