Go beyond borders is the new slogan for CNN international. In the end of 2009 they created this unique stunt in the centre of Berlin, it has been done to remember the fall of the Berlin wall. To mark the former border they needed to use 40 kilometres (25miles) of tape. And at certain places next to this line a ‘tape artist’ created some great pieces of art. The campaign was certainly impactful, over 2.000.000 people saw CNN’s new slogan

Company: Allstate Insurance
Agency: Heimat, Berlin
Country: Germany

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