“Alentómetro” is a campaign from Coca-Cola during the Copa America, one of the biggest football events. The idea was to ensure a giant screen downtown for the fans see the parties of their choice, but there was one catch: if not encouraged enough the image would fade away..
Coca-Cola: Make some noise14
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Details
- Date: 13 August 2011
- Industry: Non-Alcoholic Drinks
- Media type: Technology
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