Coca-Cola: The cheering truck

Posted by Sander Janssen - Category: Ambient

Company: Coca-Cola
Agency: Del Campo Nazca Saatchi & Saatchi
Country: Argentina

How could we miss this one? Coca-Cola developed a ‘cheering truck’ capable of bringing the cheers of all Argentinean fans to their national football team. After traveling more than 10200 kilometers through Argentina they were able to bring the voice of over 1.000.000 football fans into one single stadium.

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