Coca Cola: velcro posters
Posted by Sander Janssen on February 7, 2010 1 comment
A very good example of the endless possibilities of advertising at a bus stop. A couple of weeks ago we published a compilation of the most creative bus stop advertisements. This ad proves advertisers still manage to find new and innovative ways to use these bus stops. The only concerning thing about this campaign is the destructive effect, won’t it ruin some people’s clothes? It’s a risky idea, but really creative!
Company: Coca Cola
Agency: Marcel, Paris
Country: 
France
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February 8, 2010
I’d worry about that destructive effect as well. If a velcro Coke ad caught and ruined my jacket, I’d definitely notice the ad–mission accomplished on their part–but I’d also never purchase another Coke product again. Is angering people really the most intelligent way to engage them?