Creative Criminals

Coca-Cola Vs. Starbucks

Posted by Sander Janssen - Category: Ambient
  • Company: Coca-Cola
  • Agency: Unknown
  • Country: Unknown

1 comment

This reminds us of the classic battle between Audi and BMW. In this case Coca-Cola bought a shop window next to a Starbucks. The poster in the window reads “Who has time to stand in line for a latte?”. Not sure if Starbucks is a direct competitor for Diet Coke, but is sure is a nice example of smart media buying.



Coca-Cola Vs. Starbucks, 4.2 out of 5 based on 19 ratings

1 Comment

P on

If Starbucks is not a direct competitor for Diet Coke (and clearly it’s not), how is this a ’smart’ example of Media buying?

P

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