Creative Criminals

iStrategy

Colgate: Pizza box

Posted by Rindert Dalstra - Category: Ambient

4 comments

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.



Colgate: Pizza box, 4.3 out of 5 based on 18 ratings

4 Comments

wings on

the concept is fine though it seems not pleasing to see teeth as visual underneath food!

Reply
thegazer on

Colgate and pizza seem like a good partnership but I would find it disgusting if I were to receive a Pizza box like this. Goodbye appetite

Reply
farid on

The media usage is smart and relevant to the brand. I do not like the visual. Without the teeth & mouth it would be much better.

Reply
val on

Disgusting and poorly executed by the way!

Reply



Add a Comment

Comment
Name There's no need for link dropping or spamming. Please don't advertise we already have enough of them.
Email
Website
Comment