Creative Criminals

Diesel is currently running their newest campaign “Be Stupid” worldwide. It encourages the consumers to be stupid, as smart isn’t cool. This campaign is executed in Germany and wanted to show the ridiculousness of spending so much time on social media. On a festival day in Dusseldorf they’ve created a concept called “FacePark” where people could waste their time instead online, in the park.
“Smart is Digital, Be Stupid”