Amnesty International:Eye tracking
Posted by Sander Janssen on June 29, 2009 No comments yet
Nowadays everything is possible thanks to many technological breaktroughs. Even in advertising the possibilities are endless.
Domestic violence only happens when nobody is watching, why not use this litterally in your advertising campaign? These new billboards use eye tracking technology, when people watch directly at the billboard it displays a different immage then when nobody is watching.
Company: Amnesty International
Agency: Jung von Matt, Hamburg
Country: 
Germany
Related posts:
| Share this: |  |
 |
 |
 |
