Folgers: the city that never sleeps
Posted by Rindert Dalstra on November 24, 2009 1 comment
In New York, Saatchi & Saatchi created for Folgers Coffee a one of its kind campaign that featured pictures of a cup of coffee that were placed on steaming manhole covers all over the city.
It gives you the illusion of a steaming cup of coffee. Unfortunately, the aroma wafting through steam holes comes from the sewer below.
The slogan that goes along with ad is: “Hey, City That Never Sleeps. Wake up. Folgers.”
Company: Folgers
Agency: Saatchi & Saatchi
Country: 
USA
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November 24, 2009
It would have been even better had they turned those kerbstones into biscuits of some kind…..