Creative Criminals

Is there a more old school way of delivering a message then in a bottle? This is what Leo Burnett understood with this campaign. They wanted to deliver a message for the non-profit organisation ‘Fundación Altius’. They did this by selling refillable bottles, and on each bottle they attached a personally written message by a child from Latin America. On this message they wrote what they want to become when they grow up. This is probably one of the most personal ways of fundraising. Nice work!