Hibuk Rishon’s: Abandoned baby
Posted by Bert Callens on February 1, 2010 2 comments
“Every years hundred of babies are abandoned in Israel. You can help!”
This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization fighting against the abandoning of babies. Many people are not familiar with this issue, let alone with the association.
To raise awareness of this uncommon problem and to enlarge the number of volunteers, they’ve put images of babies on peoples’ doormats. As people were leaving their houses they saw a baby laying in front of their doorstep. The campaign had a lot of positive reactions and the number of volunteers rose.
Company: Hibuk Rishon’s
Agency: BBR Saatchi & Saatchi, Tel Aviv
Country: 
Israel
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February 1, 2010
This campaign is effectively brillant…but BBDO from Tel Aviv also got the same idea few days ago… : http://marcolecocq.blogspot.com/2010/02/enfance-en-detresse-i-israel.html
Still good creation !
February 2, 2010
It would be really creepy to open the door and see a baby lying on your doormat then realize it’s just a photo… that’s where the effectiveness of this campaign comes… good one!