Hudson Urban Bicycles: 365 days in the life of a bike
Posted by Bert Callens - Category: Ambient- Company: Hudson Urban Bicycles
- Agency: Red Peak Group
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Country:
USA
Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.
1 Comment
That bike wouldn’t resist more than 30 minutes in the center of Bucharest, Romania in middle day.
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