People dream of having the perfect car but now even the cars want to look perfect. Ogilvy Cape Town in South Africa used hanging mobiles in a shopping mall’s parking lot. It gave drivers insight into their car’s mind with the following slogan: I wish I was a new GTI VW.

This reminds me of a campaign that was made for Mini Cooper. While people were test driving a mini cooper a sticker with the slogan “I wish I was a Mini” was placed on their old car.



Company: VW
Agency: Ogilvy, Cape Town
Country: South Africa

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