ING-DiBa: Smartphone basketball
Posted by Sander Janssen - Category: Ambient, Mobile- Company: ING-DiBa
- Agency: Agenta agenturgruppe, Münster/Berlin
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Country:
Germany
A very cool stunt was done by German bank ING-DiBa. They figured out a way to use your smartphone to control an animated basketball shot. This game was placed at major basketball matches. We’re a fan of the concept but what is the real benefit the bank is getting from it?
1 Comment
Call me cynical but how did this show how easy and efficient banking can be, and did it really position them as an innovation leader? Some creative needs to get his head out of his arse.
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