KitKat: Jesus
Posted by Sander Janssen on December 26, 2009 1 comment
This is a really nice campaign for KitKat, it’s a couple of months old but definitely worth sharing!
One day before Easter, they sent an email to the 2 largest Dutch news sites. The email was written by a non-existing person, who claimed he saw the face of Jesus in his KitKat after taking a bite. As proof of his story he attached 2 pictures of the famous KitKat.
The largest Dutch news site published the story immediately. After four days more than 150.000 sites published the story.
Company: KitKat
Agency: Ubachswisbrun/JWT, Amsterdam
Country: 
The Netherlands
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August 25, 2010
They used the most brilliant media. It’s called “Idiots”. Works every time! Bravo (((: