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Kombispel: Scratching should be fun

Posted by Sander Janssen - Category: Ambient

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Kombispel, the Swedish scratching lottery, launched this funny campaign. The people of Sweden are sick and tired of scratching their windshields every morning, but they should still enjoy scratching lottery tickets. That’s why they’ve placed these free lottery tickets on windshields right before it started to snow. When people scratched their windshields in the morning they saw this message appear: ‘ Scratching should be fun’. Not sure if everybody likes others touching their car though.



Kombispel: Scratching should be fun, 3.6 out of 5 based on 24 ratings

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Ads of the World on

Advertising Agency: BerntzonBylund, Sweden
Art Director: Erik Olsson, Johan Gustafsson
Account Executive: Joachim Berntzon
Creative Director: Hans Bylund
Production Manager: Jesper Månsson
Designers: Marie Carlström, Isa Svärd
Photographer: Jimmy Dahlberg

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