Marrow Donor Registry: Marrow registry kit
Posted by Rindert Dalstra - Category: Ambient- Company: Marrow Donor Registry
- Advertising School: Droga5
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Country:
USA
Most marrow donor programmes rely on the family and friends of patients, or an occasional event, to recruit new donors. But this requires a huge number of man-hours and usually only yields a few dozen registrations. But by making marrow registration a part of an everyday act, and a part of a mass-produced consumer product, this campaign is reaching a huge, new audience and reinventing the way marrow registration is done.
1 Comment
Firstly, i’d like to thank Droga5 for coming up with such a brilliant execution. It may have been nothing but just a simple Line drawing animation, but that’s what i call, ‘CREATIVITY AT ITS BEST’. Secondly, a big thanks to Creativecriminals for having put this video here. Somewhere in the midst of the video, i got goosebumps, on seeing what a simple drop of blood could do and how easy it is to contribute. Seriously guys, awesome work. Waiting to see more from you’ll.
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