McDonald’s: Come as you are
Posted by Bert Callens - Category: Ambient- Company: McDonald’s
- Agency: BETC Euro RSCG, Paris
-
Country:
France
McDonald’s France came up with this terrific idea in Paris. A 5 meter cube was placed in the middle of Paris. People could interact with the cube by taking pictures and uploading them into the program. The result was brought in a funny way where people saw their head onto someone else’s body.

2 Comments
I don’t understand why they switched to paper afterwards, when the digital looked like the cooler idea.
ReplyMuy buena forma de divertirse y unir a las personas. Genial!!!
Very good way to have fun and bring people together. Great!
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