Meiji: Weak Sumo wrestler
Posted by Bert Callens - Category: Ambient- Company: Meji
- Agency: McCann Worldgroup Bangkok
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Country:
Thailand
Here is a nice way to interact with people. Meiji, a brand of Thai Milk, putted life-sized stickers of a sumo wrestler, a judokan, a rugby player and a wrestler on revolving doors in several buildings.
As you entered or left the building it seemed like you easily pushed those strong men away. The slogan next to it said: “Milk makes you stronger, Meiji”.

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