Mercedes-Benz: Take off

Posted by Sander Janssen on July 20, 2010 2 comments

This unique spot aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway. Passengers could watch the car speed up and experience the G-Force caused by the acceleration. We’re not sure if this stunt really has been done, because normally all electronic devices should be switched off during take off, but the concept is great. The campaign won a Silver Lion in the Film category at the advertising festival in Cannes.



Company: Mercedes-Benz
Agency: Impact BBDO
Country: United Arab Emirates United Arab Emirates

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Rating: 5.0/5 (5 votes cast)
Mercedes-Benz: Take off, 5.0 out of 5 based on 5 ratings

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2 Responses

  1. Agata
    July 20, 2010

    It is possible as Emirates have a entertaining system ICE that works also during take off.

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  2. Sander Janssen
    July 21, 2010

    Ah, nice to know this! Thanks!

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