Neu.de: Laundromat
Posted by Bert Callens - Category: Ambient- Company: Neu.de
- Agency: Heye & Partner GmbH, Hamburg
-
Country:
Germany
Millions of socks share the same fate everyday. They get lost and end up alone. Neu.de, a datingsite, found a way to lure single men and women to their site to find a (new) life partner.
They put white socks with the text “Also Single?” in many laundromats. Like that they would be confronted and visit their site to find a possible partner.
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