AM 640 is a sports radio station, it’s situated in Toronto (the biggest city of Canada). Toronto is also the city of the famous Toronto Maple Leafs, one of the best hockey teams in Canada. To promote the radio station Saatchi&Saatchi placed posters in the mensroom at the Air Canada Centre, the home of the Toronto Maple Leafs. The poster has a motion detector, and when someone walks up to the urinal it plays an audio tape. I bet this is pretty funny when you go and have a leak. But what if you have to go 5 times in one night? It wont be that funny anymore…



Company: Radio AM640
Agency: Saatchi & Saatchi, Canada
Country: Canada

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