Reebok: Metro halters
Posted by Sander Janssen - Category: Ambient- Company: Reebok
- Agency: JCDecaux
-
Country:
Chili
Reebok Chili co-operated with JCDecaux to create this great idea. Fixing fake halter weights to the handlebars of the subway make it look like people are lifting weights. The casemovie is very cool as well.
1 Comment
Exact same thing was done already in Frankfurt for “Fitness Company” 5 years ago.
I wonder that the agencies are not ashamed to post something like this as “innovative”!?
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