Smart: Cement Truck
Posted by Rindert Dalstra - Category: Ambient- Company: Smart
- Agency: Proximity BBDO, Toronto
-
Country:
Canada
To visually demonstrate the smart’s smallest turning radius, city cement trucks have been transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. On Facebook, the first five people to take a photo of the cement truck and post it to Smart Canada’s Facebook page will win 2 tickets to the Canadian International AutoShow in Toronto.


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bbdo liabe tocontain
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