Brands are doing all kinds of crazy things to promote their name, and this stunt for Tropical Beer is most definitely one of them. They actually broke the world record of the biggest beach towel. On Facebook an application was created where you could subscribe for the event, in the end more than 1000 people gathered on the towel.
Tropical: The world’s largest beach towel9
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Details
- Date: 11 October 2010
- Industry: Alcoholic Drinks
- Media type: Ambient, Social Media
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