Volkswagen: Driven by fun
Posted by Sander Janssen - Category: Ambient- Company: Volkswagen
- Agency: DDB, Stockholm
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Country:
Sweden
This ambient for Volkswagen is pure fun. Volkswagen launched a new initiative called Fast Lane. Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. And that’s precisely what Volkswagen did in this campaign.
At the Alexanderplatz in Berlin they’ve installed a slide to enter the subway, in a supermarket they attached skateboards to shopping carts to make them go faster and they’ve turned an elevator into the launch platform of a space ship. This is just fabulous!
You can find the two other examples after the jump.
3 Comments
You accidently linked the shopping cart video twice and left the rocket one out.
ReplySorry about that, I just fixed the link. It’s not as good as the others though…
ReplyThanks!
there’s another one like this- not sure if it’s VW tho- they put giant piano keys in the steps going into a station, so as people walked down into the subway, they played a tune
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