Wimpy: Braille Burgers
Posted by Bert Callens - Category: Ambient- Company: Wimpy
- Agency: Metropolitan Republic
-
Country:
South Africa
Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs Wimpy’s took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
3 Comments
Agency: MetropolitanRepublic
ReplyCountry: South Africa
This video is fantastic! What a such good idea. I have never thought about a braille burger!
How many hours were used to make a burger like it?
ReplyThe agency was MetropolitanRepublic in South Africa
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