Sprite: Cricket Stars

Company: Sprite
Agency: <a target="_blank" href="http://www.memacogilvy.com/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','www.memacogilvy.com']);"> Ogilvy
Country: <img border="0" src="http://creativecriminals.com/flags/ae.gif" width="16" height="11" alt="United Arab Emirates"> United Arab Emirates

Posted by Rindert Dalstra - Category: Animation

Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers in the UAE into cricket stars.

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