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Axe Black, with the help of agency J. Walter Thompson Manajans, wanted to make quiet look cool. So it set up a soundproof studio in the middle of one of the loudest places on Earth: Istanbul. Passersby could only see and not hear as local Turkish groups l
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"How you feel says it all". Classy commercial from Axe Lynx.
After four years, the most memorable sporting event has returned. This ad feels like just another World cup themed commercial. And in fact, it kinda is. But the storyline starts from the view of women on the world cup, and the interesting insight at the e
The film opens in the ice age, with a man and woman locking eyes. The lovers move towards each other but are kept apart when the ice beneath their feet splits, casting the man adrift. The same couple keep meeting in different eras of history, only for for
The latest commercial from Axe is called Peace. Because according to them, in a world filled with war, the greatest weapon is love.
Nothing beats an astronaut. Ever. That’s the tagline from the new Axe campaign running on international TV. This commercial is quite simpel but cool to watch. Leave a man, come back a hero.
Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. The idea therefore was; using mobile as the connector between those two powerfu
Axe/Lynx are sending someone to space next year. And when that someone comes back, there are a lot of things they won’t have to do any more… Such as buying your girlfriend a gift for Valentine’s day.
Buzz Aldrin, the second man ever to set foot on the moon, and Axe body spray have launched a competition, with the first prize a once-in-a-lifetime chance to blast into orbit. The 22 winners, will experience Earth from outer space on the Lynx SXC (Space E
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