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RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic. It's a very cool concept which won the Product Design Grand Prix at the Cannes Lions Festival tonight.
This is a great animation made for G-Star Raw, where they made a sort of macro adventure through the denim-making process. All this on a tune of Skrillex.
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