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At Ogilvy Paris, they are sure that testing their ideas can occasionally help them improve them. But for anyone who’s struggled through a particularly difficult round of focus groups, sometimes it can seem like even an idea as splendid as Christmas might
Ogilvy Brussels was looking for a new webdesigner with fresh ideas. They knew that unemployed webdesigners can’t afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. They
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