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Through hypnosis, Opel takes up the fight to change the fact that the Danes think Opel is a boring car. But changing someone's opinion is a difficult thing, and needs drastic or unconventional methods. So Opel let a group of Danes, who would never dream o
In July 2013, Opel and advertising agency LDV United challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your c
Cool campaign from GITAM BBDO. When Opel asked them to launch a campaign for the new Opel Corsa, which is specially designed for youngsters, they proposed to change the name ‘Corsa’ in something else. And what owner wouldn’t want to have
Launching a new car isn’t always that simple, but they are spot on with this one. They placed a, not yet launched, Opel Adam in the centre of Copenhagen and made it come to life.
To promote the Opel Movano Van range, advertising agency McCann Lowe created a banner that is both useful and innovative. Working just like websites such as YouSendit or WeTransfer, the banner allows to upload up to 2 GigaBytes of file in the rear of the
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