Read more / View 1 video
To launch Royal Roads University’s brand campaign, they placed a billboard in a shopping mall and invited people to connect with an alumnus. When people pushed the ‘connect’ button they didn’t really get what they expected.
You must be logged in to love a campaign.
Copyright 2018 Creative Criminals - Special thanks
76.799 loves so far - Hosted by COMBELL.COM - Bored? Read our policy
Follow us on
Login No account yet? Register