Read more / View 1 video
The goal for this campaign was to spread the legend of Sapporo beer beyond the sushi bar. Therefore Dentsu Inc, created a motion projection, were people could let their shadow be transformed into a giant legendary Japanese character. Three characters were
Sapporo beer, one of the most popular brands in Japan. It is brewed in Guelph, Canada. The Canadian market is being given a new appreciation of the brand’s cultural heritage through “Legendary Biru” (biru is Japanese for beer), a 2 minute commercial explo
You must be logged in to love a campaign.
Copyright 2018 Creative Criminals - Special thanks
76.864 loves so far - Hosted by COMBELL.COM - Bored? Read our policy
Follow us on
Login No account yet? Register