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With the slogan “Termites eat 24 hours a day” the container with wood in it looked like a giant French Fries box. This ambient would have even been better, although most likely illegal, if the wood had real termites in it.
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Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were
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Termites can destroy your house so you better get a company to help you get rid of theme. Terminix is such a company and had this nice idea of showing people what can happen to your house. Of course they exaggerated a bit but it catches your attention.
I like the usage of this medium to deliver the message. In the way they did this, I think nobody ever done this before… I’m glad we don’t have much trouble with these little villains in Europe.
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