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Personally I think it is a waste of money and certainly not good for the environment that most of the people still get the Yellow Pages as a book. Yellow Pages is a telephone directory or section of a directory (usually printed on yellow paper) where busi
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Yellow Pages Israel launched one thousand billboards, they were all differently customised to demonstrate the huge range of available search categories. The Customized Billboard campaign was developed at Shalmor Avnon Amichay/Y&R Interactive, Tel Avi
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