Art Center: La Pizza26
In São Paulo Brazil there are more than 40 printing companies, but ArtCenter is the one that pops out with this direct marketing campaign. They delivered free pizzas to all the advertising agencies in town. But it were no ordinary pizzas, the topping of the pizzas was printed onto the dough. Fantastic!
This invitation was given to students and their parents. The objective was to create excitement around an event and get kids buzzing. So they created something out-of-the-ordinary, something that would engage the students and get them to transfer the buzz
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